Which pain relief medication for which pain? An SMR case study #MRX
March 11, 2011 | Comments Off
Your local pharmacy is chock full of pain relief medications and every box says it’s best for something different. This case study illustrates how real people think about five brands, including Tylenol, Advil, Aleve, Aspirin, and Excedrin. We explore the psychographics associated with each brand as well as what types of pain lead people to use specific brands.
Listen to what hundreds of thousands of people have to say in the online space.
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Category conversition | Tags: #ngmr,advil,aleve,annie pettit,aspirin,case study,content analysis,conversition,excedrin,focus groups,lovestats,market research,marketresearch,mrx,newmr,pain relief,sentiment analysis,smr,social media analytics,social media marketing,social media monitoring,social media plan,social media research,social media strategy,surveys,tessie ting,tessietweets,text analysis,tylenol
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