Which pain relief medication for which pain? An SMR case study #MRX

March 11, 2011 | Comments Off

Your local pharmacy is chock full of pain relief medications and every box says it’s best for something different. This case study illustrates how real people think about five brands, including Tylenol, Advil, Aleve, Aspirin, and Excedrin. We explore the psychographics associated with each brand as well as what types of pain lead people to use specific brands.

Listen to what hundreds of thousands of people have to say in the online space.

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