Conversition Social Media Market Research » Resources

Our White Papers

There’s Nothing Neutral about Neutral

Global Is the New Local

Six Checkmarks Towards Quality Social Media Research

Sampling and Weighting for Validity and Reliability

Are Social Media Opinions Normally Distributed?

The Dangerous Effects of Spam on Social Media Research Results

The Promises and Pitfalls of SMR, published in Marketing Research, Sept. 6, 2011 (Winner of the AMAF David K. Hardin Memorial Award)

Learn more from our free webinar series. View archived recordings on-demand:

How We Shifted Social Media Listening Into Overdrive for an Automaker

A Day of Social Media Insights. Can a mixed mode approach to social media research power consumer insight?

The Naked Truth! Can social media research power consumer insight into product line extensions?

Can Cheese Burgers and Fruit Smoothies Co-Exist? An Integrated Social Media Research Case Study

What is social media research?

Social media research is the application of scientific marketing research principles to the collection and analysis of social media data such that valid and reliable results are produced.

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