Quirks: Thoughts on sampling and weighting in social media research
August 4, 2010 | Comments Off
Social media research has officially burst onto the scene and we are pleased that Quirks has devoted the entire August issue to it. Included in this month’s magazine is an article on sampling by Annie Pettit, our Chief Research Officer. The abstract follows and if you want to read more, simply click here and head on over to page 42.
Article Abstract
When analyzing data from social media, the choice of a sampling plan depends on the purpose of the research and how those results will be used afterwards. The author discusses three options and some of the issues surrounding the use of data from social media.
- Article ID: 20100806
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Category conversition | Tags: annie pettit,article,market research,publication,quirk,quirks,sampling,social media research
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