Just as we have a flood of Internet data to collect and analyze, consumers have a flood of products to choose from. We’ll help you and your client understand the decision-making process that guides consumers through the purchase funnel, which lead them to pick your brand or a competitor’s at your choice.

 

Our Purchase Funnel tool uses five variables that define the consumer’s process, from awareness of the product, service, or brand, to their opinion of it, how they compare it against competitors and whether they’re likely to purchase.

Deliverables include historic data, industry data, Brand Benchmarks, and Datapaks, along with use of the Conversition portal and access to an automated report.

We’ll monitor the event over a 12-week period of time.