New Conversition Webinar: Can Cheese Burgers and Fruit Smoothies Co-Exist?
August 2, 2012 | Comments Off
Can cheese burgers and fruit smoothies co-exist?
Using social media research to understand the impact of quick service restaurant menu decisions
Recently, fast food giant Burger King made a number of changes to its menu, including adding real fruit smoothies. How did consumers react to this new addition to the familiar BK menu? In this 30-minute session, we’ll take a closer look a reactions to the new smoothies, specifically on social media platforms like Twitter and Facebook where consumers are increasingly sharing their opinions. Be sure to try a smoothie for yourself before the session so you can listen in as an informed consumer and researcher.
This webinar will give you a better understanding of:
- How a mixed mode approach to social media can yield insights quickly and cost effectively
- How social media-driven insights can become a valued staple of your custom insight capability
- How social media data can be used to drive engagements with your clients
DAY Wednesday August 8, 2012
TIME 10am PT, 12pm CT, 1pm ET
LENGTH 30 minutes
SPEAKER Annie Pettit