New Conversition Webinar: Can Cheese Burgers and Fruit Smoothies Co-Exist?
August 2, 2012 | Comments Off
Can cheese burgers and fruit smoothies co-exist?
Using social media research to understand the impact of quick service restaurant menu decisions
Recently, fast food giant Burger King made a number of changes to its menu, including adding real fruit smoothies. How did consumers react to this new addition to the familiar BK menu? In this 30-minute session, we’ll take a closer look a reactions to the new smoothies, specifically on social media platforms like Twitter and Facebook where consumers are increasingly sharing their opinions. Be sure to try a smoothie for yourself before the session so you can listen in as an informed consumer and researcher.
This webinar will give you a better understanding of:
- How a mixed mode approach to social media can yield insights quickly and cost effectively
- How social media-driven insights can become a valued staple of your custom insight capability
- How social media data can be used to drive engagements with your clients
.
DAY Wednesday August 8, 2012
TIME 10am PT, 12pm CT, 1pm ET
LENGTH 30 minutes
SPEAKER Annie Pettit
