AMSRS Summer School 2013: Social Media Listening Research

Written on January 10, 2013 at 11:03 am, by Conversition Team

Are you planning to be near Brisbane, Australia on February 17? Then why not join Annie Pettit for a full day of Social Media Research training with the Australian Market and Social Research Summer School program!

1. 2013 Summer School Workshops
2. Summer School Learning Methodology
3. The Summer School Venue – QT Hotel

4. Travelling to the Gold Coast

5. The Summer School Dinner @ BAZAAR
6. Summer School Specials

For a full outline of the workshops and information on the presenters, click on the links in the table below.

Workshop Presenter Day
WS1 – Designing the Best Questionnaires Jon Krosnick 1 & 2
WS2 – Social Marketing: Challenges, Opportunities in Australia Professor Rebekah Russell-Bennett & Dr Tom Caroll 1
WS3 – Selling Australia Tim Quinn & David Sakey 2
WS4 – Social Media as Research Dr Annie Pettit 1
WS5 – Applying Neuroscience & Biometrics to Measuring Emotions    . Professor Richard Silberstein 2


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It’s time for #NewMR!

Written on November 19, 2012 at 8:07 am, by Conversition Team

You really can’t do any better than this.

No funding to attend conferences?
Not possible to get time away from the office or from the kids?
Worried about only liking 3 out of 20 sessions at conferences?

Well, how about a conference where you can pick and choose which sessions to attend WHILE you’re at work, WITHOUT missing work, WITHOUT missing bed-time stories, geared to your time zone, and for a price you can definitely afford.

The NewMR festival is right around the corner and it’s just for you. Lots of great sessions, lots of great speakers (Can we include Annie here?), and the price is perfect at pay what you can afford. Help the festival cover the technology/recording/backup costs with a much appreciated donation.

Register for the training day on Monday December 3rd to learn about MROCs, Qualitative Analysis, Latend Class Analysis, Behavioural Economics, Mobile Research, Discourse Analysis, Gamification, Social Media Research (that’s us!), and Cluster Analysis.

Or, register for the main stage on Wednesday December 5th to learn about Socialized Research, MR Talent, and more from great speakers like Mark Earls (I’ll have what she’s having), and Tom Ewing.

We’ll see you there!

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CASRO Webinar: Social Media Guidelines and Regulations

Written on October 15, 2012 at 1:17 pm, by Conversition Team

If you are conducting online social media research, such as MROCs or social media listening, you may not be aware of all current regulations, in the US and internationally, that apply to this work. If you are doing such work or contract other firms to do it on your behalf, it is wise to be knowledgeable of the regulations and guidelines currently in place and those on the horizon.

This webinar will update researchers on current regulations, as well as the CASRO Code of Standards and CASRO Social Media.

Topics will include:

Current Regulation

  • FTC Privacy Policy Enforcement Actions
  • Violation of Website Terms of Use
  • EU Data Protection Directive



  • Social Media Listening
  • Communities


Industry Specific Considerations

  • Pharmaceuticals
  • Other Regulated Industries


-Annie Pettit, Vice President of Research Standards at Research Now; Chief Research Officer, Conversition Strategies Inc.
-Russell F. Anderson, Lev & Berlin, P.C.
-Peter Milla, Peter Milla ConsultingMore info and registration:

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Biting the hand and bending the rules at the IJMR Research Methods Forum

Written on October 12, 2012 at 8:32 am, by Conversition Team


On Wednesday November 7th, in London England, the IJMR Research Methods Forum will reflect the increasingly challenging and dynamic world of information collection and interpretation facing all stakeholders in research today – whether in the commercial, social or public sectors; practitioners, academics or clients.

Annie Pettit will be a keynote speaker at the event. (She is particularly looking forward to “Tea” at 3:25.) Her session topic is sure to be controversial:

Biting the hand and bending the rules: How standards are essential and will put you out of business

You can register for the event here.

We look forward to seeing you there!

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Annie on Radio NewMR

Written on September 11, 2012 at 2:07 pm, by amy


Want to hear what Conversition CRO Annie Pettit really thinks about social media research? Annie was one of the guests this week on Radio NewMR, where she talked about how she got interested in social media, misconceptions in social media research, the future of the space and more.

Check out the recording of the show here or go here for a link to download the podcast.

You’re on the air with Radio NewMR!

Written on September 5, 2012 at 8:46 am, by Conversition Team

When was the last time you listened to the radio?

Well, why not tune in to Radio NewMR on September 10 for an all Canadian show featuring Annie Pettit from Conversition and Andrew Reid from Vision Critical. Annie will be talking about social media research including how it all came to be, some pet peeves, and more.

You can register for the show here. It starts at 3pm London time and 10am New York/Toronto time.

And in appreciation of old fashioned radio shows, this post was sponsored by Sudsy Suds, the best and soapiest dish soap you ever did try. Buy some today!

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Finding the needle in the social media research haystack at QRCA

Written on September 4, 2012 at 10:30 am, by Conversition Team

QRCA conference speaker
Have you registered yet?

The QRCA 27th Annual Conference will be held in Montreal this year and there’s still time to register!

This year, Annie Pettit will speak, taking on the elusive hiding data points. Come along for the journey. It’s sure to be a fun one!

Social Media Listening: Finding the Needle in the Haystack

Social media research is a massively popular methodology right now, enjoying a giant uprise in awareness and interest. But for all that popularity, there is a need for guidance on how to conduct this type of research with the highest level of validity. This session will focus on two major issues:

  • First, we will demonstrate how to find the right data from which to generate hypotheses. The Internet is a plethora of spam, advertisements, marketing messages, and consumer opinions but only a portion of that data will actually suit the research objectives of any particular study.
  • Second, we will demonstrate how social media listening data can be used to inform and direct other research methods such as traditional survey data, focus group data, and the broader range of qualitative methods. We will go beyond the basic theory and dive into the problem using real data in a real listening tool, so that participants can experience the intricacies of this methodology.


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New Conversition Webinar: Can Cheese Burgers and Fruit Smoothies Co-Exist?

Written on August 2, 2012 at 10:55 am, by Conversition Team

burger king conversition webinar

Can cheese burgers and fruit smoothies co-exist?

Using social media research to understand the impact of quick service restaurant menu decisions

Recently, fast food giant Burger King made a number of changes to its menu, including adding real fruit smoothies. How did consumers react to this new addition to the familiar BK menu? In this 30-minute session, we’ll take a closer look a reactions to the new smoothies, specifically on social media platforms like Twitter and Facebook where consumers are increasingly sharing their opinions. Be sure to try a smoothie for yourself before the session so you can listen in as an informed consumer and researcher.

This webinar will give you a better understanding of:

  • How a mixed mode approach to social media can yield insights quickly and cost effectively
  • How social media-driven insights can become a valued staple of your custom insight capability
  • How social media data can be used to drive engagements with your clients

DAY Wednesday August 8, 2012
TIME 10am PT, 12pm CT, 1pm ET
LENGTH 30 minutes
SPEAKER Annie Pettit

Click here to register now.

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Conversition’s S.M.A.R.T. Bootcamp on YouTube

Written on April 2, 2012 at 4:43 pm, by Conversition Team

Learn about Social Media Research from the comfort of your home or office.

In the first two weeks of March 2012, Conversition hit the road with a Social Media Analysis and Research Training (S.M.A.R.T.) Bootcamp visiting four cities across North America. This exclusive, four city event hosted over 80 researchers in Toronto, New York, Los Angeles and Dallas offering them the opportunity to learn about the emerging field of social media research and practical uses of the new medium.


The entire S.M.A.R.T. Session was captured on video and is now available in bight sized chunks for anyone to view at their leisure.


Key Learning Outcomes

  • General theory and practice of social media research
  • Identifying research objectives and solving specific problems
  • Best practices in the collection and analysis of data as well as ethical standards
  • Using social media data for both quantitative and qualitative research
  • Using Evolisten to explore social media opinions, generate hypotheses, develop insights, and solve problems

Session Leader – Annie Pettit, PhD Chief Research Officer, Conversition


SMART Bootcamp Videos

  1. What is Social Media
  2. Pros and Cons
  3. Maintaining
  4. Sampling and Weighting
  5. Content Analysis
  6. Emoticon Test
  7. Acronym Test
  8. Sentiment Analysis
  9. Validating Sentiment Analysis
  10. Scaling Social Media Data
  11. EvoListen, Variables and Word Clouds
  12. Slang Test
  13. S.M.A.R.T. Test


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A Day of Social Media Insights

Written on April 2, 2012 at 4:39 pm, by Conversition Team

Can a mixed mode approach to social media research power consumer insight?

Wednesday, April 11, 201

10:00 am PT/ 1:00 ET

Register today


Social media research has promised much in the way of insights, but many providers are struggling to deliver. And yet, most of our friends, family and colleagues are actively engaged with what we see as the world’s largest un-moderated focus group – the world of social media. Actionable consumer insights from this medium are within reach and we will demonstrate for you how we use a mixed mode approach to live up to this challenge.
For this webinar we challenged Mike Mayers, our VP of Business Development, to study a brand that he had never heard of and see what insights he could derive about its consumers. Both the fieldwork and analysis were limited to one working day using only social media-driven research methods.

This presentation will take attendees on a whistle-stop tour of Mike’s day of social media research and give you insight into a methodology, which has finally come of age.

Specifically, attendees will gain a better understanding of:

  •  How a mixed mode approach to social media can yield insights quickly and cost effectively
  •  How social media-driven insights can become a valued staple of our custom insights capacity
  •  How social media data can be used to drive engagements with your clients.

Register today

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