Read Annie’s award-winning paper!
October 5, 2012 | Comments Off
Congrats to our own Annie Pettit, who won the David K. Hardin Memorial Award for the best article or paper, based on innovativeness of the research, its usefulness and applicability for other researchers, and the potential societal or economic benefits or implications of the research, published in Marketing Research in 2011.
You can download the winning paper, “The Promises and Pitfalls of SMR,” which was published last September, from our Resources page. Here’s the abstract:
Social media research holds a great deal of promise for those who can tap into its tremendous potential. As this article points out, it is likely to succeed in areas such as tracking research, campaign research, usage and attitude research, and segmentation research. Like any new methodology, however, SMR it has its share of perils and disappointments. Despite some unresolved issues with data reliability and quality, the science of SMR seems destined to prevail.
Congratulations again, Annie!
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