Is 3dTV All Hype and No Hope?

January 11, 2010 | Comments Off

In the last couple of years, movies have introduced us to 3D technology in a big way.  The quality has improved drastically and the effects are more stunning every time. In fact, the technology has reached a stage where 3D television will enter consumer homes in 2010. What does the social media consumer think about 3D TV? Are they excited? Do they think it’s new and different or worth buying?

Let’s compare the types of conversations that are taking place online about 3D TV as well as conversations that are taking place about the entire category of electronic equipment. This comparison will tell us if 3D TV is perceived to rise above other electronics.

This chart indicates that average sentiment towards Purchasing and Value is more positive for the electronics category than for 3D TV. On the other hand, sentiment for Anticipation and Product is more positive for 3D TV. And finally, sentiment is the same for both electronics and 3D TV in terms of New Different.

This combination of results indicates that people are looking forward to a quality product, but they feel it may not have any more value than other electronics. In addition, 3D TV may not be seen as particularly new or different in comparison to other electronic products. This combination of beliefs suggests that people may not be in the frame of mind to purchase 3D televisions – at least, not yet.

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