Global Voices, Local Choices: A Social Media Research Case Study

March 21, 2011 | Comments Off

Every country has their own brands and services. The thing about the internet though, is that we can read about services that are available in other countries. No matter whether the options are available to us, we can see who is being offered better, or worse, products than we are and demand those things where we live. This case study, in the telephone/television/internet space, illustrates consumer opinions towards several services, some of which are available only in Canada, only in the US, or in both countries. Let’s compare AT&T, Rogers, Comcast, T-mobile, and Virgin.

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