EvoPlay aims to sell brands on the utility of social media research
July 26, 2010 | Comments Off
From Research Live
By Brian Tarran
July 26, 2010
Excerpt:
“Social media may be a big hit with consumers, but brands are not entirely sold yet on the potential of social media research – a state of affairs Conversition is hoping to change with a new data visualisation app.
The social media research agency today launched EvoPlay to encourage brand owners to explore the type of data available to them via the web.
Co-founder Tessie Ting said “there is still a lot of reluctance” to the idea of using data from blogs, forums and social networks – what the company refers to as “social media data” – in place of the more traditional market research data sets.”
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Category media | Tags: brian tarran,content analysis,conversition,evoplay,press release,research live,sentiment analysis,social media,tessie ting,text analysis
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