evolisten™ represents the application of scientific marketing research principles to the collection and analysis of social media data. Through stringent quality control procedures, data is funnelled through a series of processes to extract the most relevant data. Complex scoring and analysis procedures turn data into meaningful pieces of information, perfect for understanding what consumers are saying about your brand.
evoAdScan™
Your advertising campaigns are carefully designed to carry specific messages directly to your consumers.You need to make sure the right consumers are receiving the right messages. evoAdScan can help you monitor campaigns from the moment they drop to learn whether they are creating the impact you need. Pinpoint the moment consumers took note of it, what they are saying about it, and how people are sharing their discovery with others.
evoClarity™
Your brand is more than just a word, more than just a product. It's an idea, a feeling, a belief. You need to learn how people perceive its physical attributes but you also need to know how your brand fits into their lives. You need a clearer understanding of how people perceive your brand so that you have a clearer understanding of how to build on its strengths and handle any weaknesses. This is the goal of evoClarity.
evoConnect™
evoConnect lets you listen to your consumers to hear exactly what is on their mind. Evaluate points of satisfaction and disatisfaction according to what is really important to them. Identify their major stumbling blocks and those tiny little annoyances. evoConnect will help you speak to your consumers by understand their needs and desires. It will help you identify which needs and wants have to be taken care of immediately, and which ones can wait until later.
evoSeg™
People choose brands for different reasons. Some are motivated by quality, others by price, and still others by sheer availability. You need to know who is choosing your brands for what reasons so that you can speak to them in words they understand. evoSegment helps you identify your consumers and segment them into actionable groups. Speak to your consumer segments so that they hear you and understand you.
