ESOMAR Launches Consultation on Social Media Research Guidelines
February 22, 2011 | 1 Comments
Social media research has grown extremely quickly over the last couple of years necessitating the need for various market research organizations to review the method and provide guidance. After creating a team including Annie Pettit of Conversition Strategies, ESOMAR has developed a draft guideline on social media research. This draft guideline is now publicly available for comment.
“Social media research is a hot new technique for gaining insights that has also attracted significant media attention because of consumer concerns that they are being observed or tracked without their knowledge.
Given that it is critical that researchers are aware of and respect international, national and local laws and regulations as well as cultural dispositions, an ESOMAR team of experts has developed a new guideline to help researchers understand the key fundamentals of transparency and professionalism in respecting consumers’ concerns.
It is ESOMAR’s aim to cooperate with associations around the world to reach consensus on internationally agreed best practice and ESOMAR is working closely with CASRO in developing this guideline.
We welcome your feedback on this new guideline.
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Category conversition, media | Tags: #ngmr,annie pettit,content analysis,conversition,esomar,focus groups,guidelines,lovestats,market research,marketresearch,mrx,newmr,sentiment analysis,smr,social media analytics,social media marketing,social media monitoring,social media plan,social media research,social media strategy,surveys,tessie ting,tessietweets,text analysis
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