Conversition Strategies officially launches evolisten: Social media market research
January 6, 2010 | Comments Off
New York, NY, January 6, 2010 – Conversition Strategies, the architect behind sentiment giant www.tweetfeel.com and opinion network www.mattermeter.com, has officially released its flagship social media market research product evolisten™
Built by market research experts for the market research industry, evolisten™ is new process for creating valid and reliable research from a non-traditional data source, social media data. It combines the scientific principles of both qualitative and quantitative research into a proprietary process that results in meaningful and actionable research.
evolisten™ follows strict processes for seeking out and identifying relevant social media data. Data is funneled through numerous data quality processes, analyzed with a proprietary hierarchical sentiment engine, and sampled and weighted. More than 600 specific key measures and their norms, including the marketing mix measures (product, placement, pricing, promotion) and the traditional research measures (purchasing, recommendations, trial) are tracked on a daily basis. Because of these features, Jean Davis indicates that, “clients are telling us they have seen many offerings of social media data, but evolisten finally offers real social media research.”
Tessie Ting adds, “Clients feel really comfortable with evolisten because they have the choice of carrying out their own analyses with the customized portal or they can choose a product from our full service products.” evolisten™ includes a suite of products, namely evoClarity, evoSeg, evoConnect, and evoAdScan, to provide brand equity, usage and attitude, segmentation, ad and campaign tracking, and customer experience research needs.
We speak research, not buzz or tech.
About Conversition Strategies:
Conversition Strategies is a boutique online market research firm based in the US (Conversition Strategies Limited) and Canada (Conversition Strategies Incorporated). Conversition listens to consumers by applying scientific principles to the collection and analysis of social media data. Its strength lies in combining the expertise of globally respected market researchers with social media mavens.
Social Networks : Share