Conversition Strategies launches EvoPlay, a consumer friendly social media exploration tool

July 23, 2010 | Comments Off

For Immediate Release

New York, NY, July 23, 2010 – Conversition Strategies, the developer of social media research product evolisten™ and, has launched EvoPlay, a social media exploration tool for consumers.

Unlike evolisten™ which has been specifically designed for researchers, and tweetfeel which has been designed for  instant twitter analysis, EvoPlay is a free tool that consumers and brands alike can use to visualize sentiment across the entire internet space. Based on the most topical brands, the tool presents sentiment and conversation topics and provides a taste of social media research in a fun way. Sentiment can be displayed over limited time period allowing consumers to see brands rise and fall as marketing campaigns succeed and fail.

“The scientific principles of social media research can be intimidating, but this tool helps people see it in a more basic form by creating an engaging experience,” states Tessie Ting, co-founder of Conversition.  Jean Davis says, “This new tool will allow people to get inside the data and really experience what social media research is all about. Not just Twitter, not just Facebook, but the entire internet space.”

About Conversition Strategies:

Conversition Strategies is a boutique online market research firm based in the US (Conversition Strategies Limited) and Canada (Conversition Strategies Incorporated).  Conversition listens to consumers by applying scientific principles to the collection and analysis of social media data. Its strength lies in combining the expertise of globally respected market researchers with social media mavens.

For more information, please contact:

Jean Davis
Conversition | By researchers, For researchers

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