If you’ve been following Ray Poynter’s LinkedIn discussion, you’ve seen all the positive feedback he received in response to wondering aloud about a virtual market research conference. And all of those positive comments turned into a brand new conference!
Have you ever been disappointed that your conference budget only permitted 6 conferences per year even though there are 20?
Have you ever had needed to attend two different conferences in two parts of the country during the same week?
What crazy world do you live in?
Well, this is the conference for you! Listen in, present your research, mingle with other professionals without ever changing out of your pajamas and into your business suit! Com’on over and join us at a brand new virtual conference!
CASRO today announced the formation of a social media research task force to address the many ethical and methodological issues developing in the wake of social media research’s emergence. Conversition Strategies is pleased to to represent the voice of SMR practitioners on this task force with participation by Annie Pettit (@LoveStats on Twitter).
CASRO welcomes contributions from all industry representatives. A “Town Hall Meeting” will be held on Wednesday, October 13,2010 at CASRO’s 35th Annual Conference in North San Diego. Comments may be sent to smr@casro.org. Other venues for discussion will be announced.
As posted on the Market Research Bulletin. View full article here.
Excerpt follows:
“More and more companies are seeking to extract sentiment and market the data culled from social networks and other Internet posts, and with these activities come numerous issues regarding privacy, disclosure, and the proper handling of data,” noted Jeff Resnick, Global Managing Director at Opinion Research Corporation and chair of the CASRO Social Media Research Task Force.
In addition to Resnick, the task force includes at present: Duane Berlin, Lev & Berlin, P.C. and CASRO General Counsel, Jeffrey Henning, Founder and Vice President of Strategy at Vovici Corporation, Susan McDonald, CEO of National Analysts Worldwide and 2011 CASRO Board Chair, Annie Pettit, Chief Research Officer at Conversition and Peter Milla, Technology Consultant for CASRO. The group has outlined the scope of its work and has begun formalizing plans to solicit feedback from the industry.”
“Social media may be a big hit with consumers, but brands are not entirely sold yet on the potential of social media research – a state of affairs Conversition is hoping to change with a new data visualisation app.
The social media research agency today launched EvoPlay to encourage brand owners to explore the type of data available to them via the web.
Co-founder Tessie Ting said “there is still a lot of reluctance” to the idea of using data from blogs, forums and social networks – what the company refers to as “social media data” – in place of the more traditional market research data sets.”
New York, NY, July 23, 2010 – Conversition Strategies, the developer of social media research product evolisten™ and www.tweetfeel.com, has launched EvoPlay, a social media exploration tool for consumers.
Unlike evolisten™ which has been specifically designed for researchers, and tweetfeel which has been designed for instant twitter analysis, EvoPlay is a free tool that consumers and brands alike can use to visualize sentiment across the entire internet space. Based on the most topical brands, the tool presents sentiment and conversation topics and provides a taste of social media research in a fun way. Sentiment can be displayed over limited time period allowing consumers to see brands rise and fall as marketing campaigns succeed and fail.
“The scientific principles of social media research can be intimidating, but this tool helps people see it in a more basic form by creating an engaging experience,” states Tessie Ting, co-founder of Conversition. Jean Davis says, “This new tool will allow people to get inside the data and really experience what social media research is all about. Not just Twitter, not just Facebook, but the entire internet space.”
About Conversition Strategies:
Conversition Strategies is a boutique online market research firm based in the US (Conversition Strategies Limited) and Canada (Conversition Strategies Incorporated). Conversition listens to consumers by applying scientific principles to the collection and analysis of social media data. Its strength lies in combining the expertise of globally respected market researchers with social media mavens.
For more information, please contact:
Jean Davis
Conversition | By researchers, For researchers
Jackie Rousseau-Anderson, the Consumer Insights Analyst on the Technographics team at Forrester, recently met with Conversition to review our Evolisten product. In her blog, she says “I have seen the future.” She goes on to say, “the data-loving geek in me was completely mesmerized.”
All we can say is we’re glad you liked it! To our readers, do email us at sales @ conversition.com if you’d like your own personalized demo. We’d like to try to mesmerize you too!
A committee has been formed and brainstorming is underway!
With the realization that research using social media data is quickly gaining in popularity, the IMRO division within the MRA has put together a committee to help define and guide users and providers in this space. Over the next couple of months, a team of 17 or so researchers, including Annie Pettit (@LoveStats) of Conversition Strategies, and led by Jim Longo (@LongoMR) of iTracks, will be putting their heads together to build a short document that will be made publicly available.
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The committee will address a number of issues including what is social media research, how should users evaluate it, what are the essential components for consideration, as well as other key topics. The goal is not to provide rules that must be followed but rather to ensure users and providers are aware of all of the issues when considering and conducting social media research.
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Your opinions are important. Share your thoughts, questions and concerns with us by leaving comments here, emailing Annie (LinkIn) or by emailing Jim Longo.
If you haven’t met Annie before, here’s your chance! At the recent ARF AM5 conference, Annie and Stacey Hall of Peanut Labs spoke about leveraging social media research in the arena of television audience measurement. In this video, filmed and presented by ScribeMedia.org, she discusses some of the unique aspects associated with Conversition’s social media research product, evolisten.
If you were unable to ask questions at the conference, now is your chance!
