EvoPlay aims to sell brands on the utility of social media research

Monday, July 26th, 2010

From Research Live
By Brian Tarran
July 26, 2010

Excerpt:

“Social media may be a big hit with consumers, but brands are not entirely sold yet on the potential of social media research – a state of affairs Conversition is hoping to change with a new data visualisation app.

The social media research agency today launched EvoPlay to encourage brand owners to explore the type of data available to them via the web.

Co-founder Tessie Ting said “there is still a lot of reluctance” to the idea of using data from blogs, forums and social networks – what the company refers to as “social media data” – in place of the more traditional market research data sets.”

Click here for the rest of the story

Conversition Strategies launches EvoPlay, a consumer friendly social media exploration tool

Friday, July 23rd, 2010

For Immediate Release

New York, NY, July 23, 2010 – Conversition Strategies, the developer of social media research product evolisten™ and www.tweetfeel.com, has launched EvoPlay, a social media exploration tool for consumers.

Unlike evolisten™ which has been specifically designed for researchers, and tweetfeel which has been designed for  instant twitter analysis, EvoPlay is a free tool that consumers and brands alike can use to visualize sentiment across the entire internet space. Based on the most topical brands, the tool presents sentiment and conversation topics and provides a taste of social media research in a fun way. Sentiment can be displayed over limited time period allowing consumers to see brands rise and fall as marketing campaigns succeed and fail.

“The scientific principles of social media research can be intimidating, but this tool helps people see it in a more basic form by creating an engaging experience,” states Tessie Ting, co-founder of Conversition.  Jean Davis says, “This new tool will allow people to get inside the data and really experience what social media research is all about. Not just Twitter, not just Facebook, but the entire internet space.”

About Conversition Strategies:

Conversition Strategies is a boutique online market research firm based in the US (Conversition Strategies Limited) and Canada (Conversition Strategies Incorporated).  Conversition listens to consumers by applying scientific principles to the collection and analysis of social media data. Its strength lies in combining the expertise of globally respected market researchers with social media mavens.

For more information, please contact:

Jean Davis
Conversition | By researchers, For researchers

Sometimes You Realize Just How Cool Market Research Can Be…

Wednesday, July 21st, 2010

Posted July 21, 2010

Jackie Rousseau-Anderson, the Consumer Insights Analyst on the Technographics team at Forrester, recently met with Conversition to review our Evolisten product. In her blog, she says “I have seen the future.” She goes on to say, “the data-loving geek in me was completely mesmerized.”

All we can say is we’re glad you liked it! To our readers, do email us at sales @ conversition.com if you’d like your own personalized demo. We’d like to try to mesmerize you too!

Fore more of Jackie’s review, visit her blog.

IMRO guidelines for research based on social media data

Tuesday, July 20th, 2010

A committee has been formed and brainstorming is underway!

With the realization that research using social media data is quickly gaining in popularity, the IMRO division within the MRA has put together a committee to help define and guide users and providers in this space. Over the next couple of months, a team of 17 or so researchers, including Annie Pettit (@LoveStats) of Conversition Strategies, and led by Jim Longo (@LongoMR) of iTracks, will be putting their heads together to build a short document that will be made publicly available.
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The committee will address a number of issues including what is social media research, how should users evaluate it, what are the essential components for consideration, as well as other key topics. The goal is not to provide rules that must be followed but rather to ensure users and providers are aware of all of the issues when considering and conducting social media research.
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Your opinions are important. Share your thoughts, questions and concerns with us by leaving comments here, emailing Annie (LinkIn) or by emailing Jim Longo.

Annie Pettit Discusses Social Media Research at the ARF Audience Measurement conference

Wednesday, July 7th, 2010

If you haven’t met Annie before, here’s your chance! At the recent ARF AM5 conference, Annie and Stacey Hall of Peanut Labs spoke about leveraging social media research in the arena of television audience measurement. In this video, filmed and presented by ScribeMedia.org, she discusses some of the unique aspects associated with Conversition’s social media research product, evolisten.

If you were unable to ask questions at the conference, now is your chance!

MRWeb Announces New Tool By Conversition and Peanut Labs to Make Social Media Research-Friendly

Thursday, May 13th, 2010

MRWeb today announced a new tool by Conversition Strategies and Peanut Labs to make social media research-friendly.

SocialVoice – A Social Media Research Product By Conversition and Peanut Labs

Thursday, May 13th, 2010

Research Live Announces SocialVoice by Peanut Labs and Conversition

Wednesday, May 12th, 2010

12 May 2010 | By Marc Brenner

Research Live today announced a partnership between Conversition Strategies and Peanut Labs to create SocialVoice, a social media research tool that measures opinions in the social media space.

Peanut Labs and Conversition Strategies Team Up to Launch SocialVoice

Wednesday, May 12th, 2010

Peanut Labs and Conversition Strategies Team Up to Launch SocialVoice
New Social Media Research Product to Enable Researchers to Now Ask & Listen

SAN FRANCISCO – May 11, 2010 – Peanut Labs, the leading provider of social media sample for market research, and Conversition Strategies, a boutique social media marketing research firm, have recently teamed up to offer SocialVoice, a new social media research product grounded in scientific fundamentals.

Developed to be the next generation of market research, SocialVoice allows researchers to scientifically measure opinions registered in social media. Designed by researchers with over 80 years of research experience, SocialVoice was built specifically with the needs of researchers in mind. It provides the necessary variables to transform unstructured social media conversations into data that mirrors traditional survey research data.

By incorporating techniques such as sampling, weighting, sentiment analysis and content analysis, SocialVoice takes advantage of processes that facilitate traditional research features. These techniques ensure that researchers can use both survey research and social media research in cooperation to enhance their product learnings.

“We are pleased to begin this relationship with Peanut Labs, a company that has proven it understands the importance that social media plays in the marketing research industry,” said Tessie Ting, co-founder of Conversition. “The fact that researchers can easily combine the benefits of traditional survey research with those of social media research is of utmost importance to us, and we’re happy that SocialVoice can be that uniting product,” adds co-founder Jean Davis.

For More Information

Heather Milt, Heather.Milt@peanutlabs.com
Jean Davis, Jean@conversition.com

About Conversition Strategies

Conversition Strategies is a boutique online market research firm based in the US (Conversition Strategies Limited) and Canada (Conversition Strategies Incorporated). Conversition listens to consumers by applying scientific principles to the collection and analysis of social media data. Its strength lies in combining the expertise of globally respected market researchers with social media mavens.

About Peanut Labs

Peanut Labs connects researchers to social media through partnerships with 400+ leading networks and applications. The company provides access to fresh respondents globally by profiling users from an online population of over 240 million unique individuals. Peanut Labs is based in San Francisco with offices in Seattle and New York City. The company was founded in July 2007 and is privately held. For more information, visit www.peanutlabs.com.

Research Live: The future… in 140 characters or less

Friday, April 16th, 2010

Excerpt from features section of Research-Live, by Brian Tarran.
Friday April 16, 2010

“It is a school of thought seemingly embodied by the agency Conversition, which describes itself as a social media research company, as distinct from social media monitoring and social media analysis. “Social media research is the application of scientific marketing research principles to the collection and analysis of social media data such that valid and reliable results are produced,” says the agency’s website.

What this means in practice is that Conversition produces similar outputs to a traditional market research agency, only it sources its data from the social web rather than through surveys. There are some limitations to the approach. Brand or product awareness is impossible to measure, says chief research officer Annie Pettit, explaining that just because someone doesn’t mention a brand in an online conversation doesn’t mean they are unaware of it.

Otherwise, Conversition has most of the basic tracking measures covered. And, says Pettit, it’s wholly possible to use the company’s data to create working predictive models – and why wouldn’t you? “That is the whole purpose of market research,” she says.”