We’re Published in Schmap!!

Monday, June 15th, 2009

Isn’t this interesting! After the MatterMeter.com launch party we had in New York, we posted a few of our photos on Flickr. And guess what! One of them was selected for use in the 2009 Schmapp!! online travel guide.

Need Another Widget?

Monday, June 1st, 2009

There are just too many new MatterMeter features this week to talk about them all! In addition to our random matter widget, you can now download the widget for your favorite brand by clicking on ‘Get Meter’ to the right of the meter on the brand page. Of course, our favorite brand is MatterMeter. Click on the widget here to Matterize it yourself!

Another great feature added to MatterMeter this week was FaceBook Connect. This idea came straight from the Mashable review of MatterMeter by Adam Ostrow who wrote, “Given the very niche nature of MatterMeter, it would be far stickier – and likely attract far more votes – as a Facebook Connect application”.


There are now over 4,000 entries and 1,200 brands on MatterMeter. Pretty soon, we’ll be able to share some results with you. For instance, how do guys and gals differ in their ratings of Facebook? How likely are people to say Nike matters if they already say Apple matters? Coming soon!

Conversition: Your Source for American Idol Predictions

Friday, May 22nd, 2009

It was big news last week when various people tried to use Google trends to predict who the winner of American Idol 2009 would be. Using volume of searches, accounting for known demographic and geographic information, and considering the trends from prior seasons, they felt it was pretty much a sure thing that Adam Lambert would win. Perhaps you heard the news, though, that Kris Allen won the talent contest.


Those of you who have been following MatterMeter may have noticed that MatterMeter correctly predicted the outcome, giving Adam a rating of 67% and Kris a rating of 86%. Let’s just say that to remain focused on the issue at hand here, we won’t talk about sample sizes or confidence intervals associated with these numbers. That’s our little secret.

How is it that so many people predicted incorrectly? Surely, the sample sizes on which the Google trends analyses were based ran into the thousands and possibly millions. Surely, search terms are a reasonable proxy for interest in a topic. Statistically, it seemed to be a reasonable bet.


The missing link, not the Lemur link also discovered this week, is that Google trends does not evaluate feelings or sentiments. Were people searching so fervently for Adam Lambert because he could be counted on to deliver a stunning vocal performance or because he could be counted on to deliver a strange song interpretation that would certainly go viral. Were people searching for Adam Lambert not because they were excited to purchase his upcoming CD but rather because they couldn’t believe that his songs might actually end up on a CD? (For the record, our team thinks Adam and Kris are fabulously talented!)


I’d advise you to keep an eye on MatterMeter and EvoListen next year. We just might get it right again.

MatterMeter on TechCrunch

Tuesday, May 12th, 2009

For 24 hours, starting May 13, 2009, MatterMeter was on the TechCrunch CrunchCam. It was just too silly a proposition to pass up! Here are a few stills from the day, including the whiteboard going up, the dog going for a walk, the sombrero segway guy, and someone checking out the board.

More photos are here.

Mashable Mentions MatterMeter

Monday, May 11th, 2009

The Conversition team had several exciting days last week, all related to MatterMeter! In reverse order….


Third, and most exciting, Mashable, which describes themselves as “the world’s largest blog focused exclusively on Web 2.0 and Social Networking news with more than 5 million monthly pageviews,” in association with Microsoft BizSpark, selected www.MatterMeter.com for a review. What day did this happen? It happened May 7 which is Jean’s birthday! Of course! Adam Ostrow called MatterMeter ‘intriguing,’ ‘interesting,’ and ‘very frank.’ We’ve read the review about 43 times so now it’s your turn. Read it here.


Second, we launched a great new MatterMeter widget which you can easily download to your own blog, website, or homepage. Click here to get yours!

First, we welcomed a new member to the team, Jeremy, our MatterMeter man! Welcome to the ride Jeremy! It’s only just begun.

We have a winner!

Monday, May 4th, 2009

To celebrate the launch of MatterMeter, we announced on Twitter that we would give a MatterMeter t-shirt to the first person to DM us with the correct description of the easter egg on the website. Congratulations to FastIrish, a retired marine, for finding it! We will be giving away more t-shirts in the future so watch for your chance to get one!

We’re very excited about the interest taken in MatterMeter after being open to the public for only a week. We’ve already registered more than 4 000 visits and 30 000 page views! Google, 30 Rock, and IKEA have climbed to the top of our brand MatterBoard while Nike, Kentucky Fried Chicken, and Fox have drifted to the bottom. If that doesn’t sit right with you, you will just have to visit MatterMeter and make sure you matterize them yourself!

Based on your feedback, we’ve made some great additions to MatterMeter this last week. More will follow, but here are just a few of the things we’ve added so far:
- Live feed of who is joining, matterizing, following and replying
- Random matters (we are researchers you know)
- Top and bottom matters for today, this week, and this month
- Favorite the brands you are most interested in

We’re listening!

Our Welcome Mat is Out

Tuesday, April 28th, 2009

Welcome to Conversition Strategies! Today is the official Grand Opening of our company, what we hope will be a valuable marketing research source for brands and companies.

Today is also special because we are launching our very first website. MatterMeter.com gives people a place to share ideas about which brands matter and don’t matter to them. Why not visit the site, rate some brands, and tell us what matters to you? We hope you like it!

MatterMeter is just the beginning for us. We already have several innovative products in the design and development phase, including something called EvoListen. We are positive that EvoListen will offer you a whole new way of thinking about research. You’ll just have to wait until late summer to find out.

In the meantime, you can follow our journey here or on Twitter. We look forward to hearing from you!

Jean and Tessie

Conversition Launches MatterMeter at Meehan’s of Huntington in New York

Friday, April 24th, 2009

What a great party it was! If you were unable to join us at the MatterMeter launch party, we hope you these pictures make you feel like you were there.
Click here to see more of the launch photos on Flickr.

MatterMeter Goes to New York

Wednesday, April 22nd, 2009

In preparation for the launch of MatterMeter, the team visited many of the sites of New York. What a great city it is!
Here are a few photos of our trip. If you’d like to see more, click here to see check out more on Flickr.