2009 Was A Year of Lows…
Monday, December 14th, 2009
2009 has been quite a year of highs and lows. Today, let’s have a look at just a few of the lows.
Many celebrities had their lives hashed out in the media and at the water cooler. Perceptions of Chris Brown started the year on a high but quickly fell after accusations of a physical altercation with his girlfriend. Perceptions of him improved very slowly over the year but still have not reached pre-incident levels. Jon Gosselin, of Jon and Kate fame, also started on a high and barely even registered online until May of 2009. At that point, people’s perceptions of him plummeted when it was reported he may have had an affair. Perceptions of Jon have continued to drop since that time. Kanye West experienced his drop in sentiment after some rude behavior at the VMA awards. But, he has since made a moderate recovery. The newest unfortunate scandal of the year belongs to Tiger Woods whose seemingly never ending incidents have not permitted perceptions of him to level off nor improve.
Based purely on perceptions, the social media world has created a scandal hierarchy ranging from being rude, to having an affair, to causing injury, to the ultimate low of having an affair when children are visibly involved. Recovery from such scandals can take months or years during which time ticket sales, CD sales, and endorsement opportunities are negatively affected. These incidents have caused a number of companies to re-think who they feel best reflects their products and to cancel or not renew celebrity relationships.
It’s been quite a year of lows. Let’s cheer things up a bit in our next blog, as we celebrate some of the highs of 2009.
Category conversition, evolisten | Tags: Tags: chris brown, evolistion, jon gosselin, kanye west, sentiment analysis, text analysis, tiger woods,
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