Battle of the Burgers: Big Mac vs Whopper
February 15, 2011 | 3 Comments
Sure, you can measure overall online sentiment towards a brand but that’s not particularly useful. You need to measure very specific aspects of your brand such as the fizziness of the soda pop, the dust on the shelves, or the pickle in your burger. This case study demonstrates the level of detailed analysis that can be achieved by combining content analysis and social media research.
Even if you’ve never tried the competition, you have a favorite hamburger. Check out our newest case study pitting the McDonald’s Big Mac against the Burger King Whopper. Tomatos, sauce, and onions, oh my! Who will win and do you agree?
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Category conversition | Tags: annie pettit,burger king,burgerking,content analysis,conversition,focus groups,lovestats,market research,marketresearch,mcd,mcdonalds,mickey d,mrx,newmr,sentiment analysis,smr,social media analytics,social media marketing,social media monitoring,social media plan,social media research,social media strategy,surveys,tessie ting,tessietweets,text analysis,whopper
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3 Comments so far
by Tweets that mention Conversition » Blog Archive » Battle of the Burgers: Big Mac vs Whopper -- Topsy.com
On February 15, 2011 at 2:23 pm
[...] This post was mentioned on Twitter by Conversition and Emevenca, Ashley Smith. Ashley Smith said: The most important question in the world today. Battle of the Burgers: Big Mac vs Whopper http://bit.ly/eJiTCZ [...]
by Mark Kolier
On February 17, 2011 at 11:53 am
This could have been a very interesting study. I would have more reason to pay attention if there was mention of how many people made up the study. The conclusion you have reached (a 2:1 preference on Whopper vs. Big Mac if you hold out neutral comments as statistically insignificant) does not seem to me to offer enough scope to determine its significance without knowing the numbers.
Nicely presented.
by Conversition Team
On February 17, 2011 at 11:57 am
Thank you! Sample size was referenced as thousands on the second last slide. (Actually around 8 000 for each burger.)