Battle of the Burgers: Big Mac vs Whopper
February 15, 2011 | 3 Comments
Sure, you can measure overall online sentiment towards a brand but that’s not particularly useful. You need to measure very specific aspects of your brand such as the fizziness of the soda pop, the dust on the shelves, or the pickle in your burger. This case study demonstrates the level of detailed analysis that can be achieved by combining content analysis and social media research.
Even if you’ve never tried the competition, you have a favorite hamburger. Check out our newest case study pitting the McDonald’s Big Mac against the Burger King Whopper. Tomatos, sauce, and onions, oh my! Who will win and do you agree?
Social media monitoring vs social media research: Can you see the difference?
The Conversition Hierarchy of Social Media Insight
Coke it is! Or not. I’m not sure. I can’t tell.
Apple pie, Apple orchard, Apple cider, or Apple iPad
Category conversition | Tags: annie pettit,burger king,burgerking,content analysis,conversition,focus groups,lovestats,market research,marketresearch,mcd,mcdonalds,mickey d,mrx,newmr,sentiment analysis,smr,social media analytics,social media marketing,social media monitoring,social media plan,social media research,social media strategy,surveys,tessie ting,tessietweets,text analysis,whopper
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