Battle of the Brands: Homer Simpson vs Dunkin Donuts

August 4, 2010 | 2 Comments

Today’s Battle of the Brands is inspired by @SurveyGizmo

Using only the thousands of social media opinions generated by their fans as their weapons, we have analyzed, samplized, sentimentalyzed, and contentalyzed Homer Simpson and Dunkin Donuts. Whomever wins the most matches will be declared the victor. Let us begin.

Cool factor:
Even though Dunkin Donuts scores 27% positive, Homer proves that wearing the same clothes every day of your life is even more cool. Homer beats Dunkin by a mile with a score of 45% positive.

Favorite cartoon or favorite donut, you simply must choose one. And a 52% positive score for Dunkin Donuts (watch out Tim Horton’s and Krispy Kreme!) means it beats Homer’s 38% positive.

Wow. Donuts are funnier than Homer! Dunkin Donuts scores 33% positive while Homer only generates a 26% positive score. Looks like Dunkin needs to keep up their great sense of advertising humor and Homer needs another Spiderpig!

Though a donut has no brain, the people have spoken and decided that Dunkin Donuts has more business smarts than does Homer. The donut shop scores 22% positive while a cartoon character with a cartoon brain only scores 16% positive.

While Dunkin is a shining example of a retailer with a great reputation, Homer is a shining example of  why reputations don’t always matter. Dunkin Donuts scores a fabulous 55% positive score while Homer scores stunning 61% positive score.

Overall emotions:
Mmmm donuts, I guess we have our winner! Dunkin Donuts scores 30% positive while Homer scores 25% positive. I could sure go for a Boston Creme donut right now!

Though Homer Simpson is usually the one eating the donuts, this time, good ol’ Dunkin showed Homer who’s boss!

Next Battle of the Brands? Completely up to you. Leave your requests in the comment box!


Related links
Battle of the Brands: Angelina Jolie vs Bacon
Homer Simpson and Dunkin Donuts on Evoplay

2 Comments so far
  1. by Avi

    On August 5, 2010 at 10:14 pm

    Old Spice VS Axe, aaannnd GO!

  2. by Conversition Team

    On August 6, 2010 at 8:29 am

    We accept that challenge!

2 Responses to  “Battle of the Brands: Homer Simpson vs Dunkin Donuts”

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