Sentiment Analysis 101

Friday, July 17th, 2009

tweetfeel gives you a taste of it, but really, what is sentiment analysis all about?

At it’s most basic level, sentiment analysis involves reviewing messages or conversations and evaluating the writer’s opinion towards the topic. For instance, someone who tweets a message such as “I like Chuck Norris” is telling people they have a positive opinion towards Chuck Norris. On the other hand, someone who writes “Chuck Norris sucks” clearly has a negative opinion. After assembling all of the messages that mention Chuck Norris, one can easily bucket them into messages with positive opinions and messages with negative opinions.

But, the easy part isn’t so easy. First, one needs to determine which sentiments are positive or negative. Obviously, we’re talking automated sentiment analysis so we need some solid indicators for positive opinions such as words like happy, love, or delightful. Solid indicators for negative opinions would be words such as hate, stupid, or ugly. Simply coming up with that list is difficult enough, but some words just aren’t so easy to assign to buckets. For instance, is “Way to go” positive or negative? People often use this phrase in a positive way but in recent years, it has become a very sarcastic remark that one uses in a negative fashion. The written word is full of words and phrases that have contradictory, ambiguous, or sarcastic meanings. Humans can only catch about 85% of those which means it’s pretty much impossible for an automated process to catch all of them either.

Another problem with bucketing messages is that people don’t think linearly. If I say “I love Chuck Norris and football sucks,” it’s clear to people that I’ve messaged two distinct opinions about two distinct topics. Once you start getting into more complicated grammar though, it can become impossible to tell which topic was rated which way. Automated evaluations of the message have a much harder time differentiating the two. It’s a topic of great interest to academics and eventually, we’ll figure it out.

In the end though, it’s not about individual messages. It’s not about me and what I have to say. It doesn’t matter that your uncle Bob is always wrong and that your Aunt Mary doesn’t know who Chuck Norris is. It doesn’t matter that 5% or 10% of the messages are in the wrong bucket. What matters is the collective wisdom, the wisdom that comes from large sample sizes. When you average opinions across hundreds or thousands of people, the final answer is usually the right one.

TweetFeel Testimonials

Wednesday, July 15th, 2009

Well, tweetfeel officially launched yesterday and we’ve had an amazing response! We are delighted to hear that so many people are having fun checking it out. In fact, so many people have been checking it out that we hit our Twitter API call rates and haven’t been able to run everybody’s search! Don’t worry, though. We’re speeded things up from our end so you should see some improvements soon!

We’ve been reading all the comments people are making about tweetfeel.  You’re right, it’s not perfect nor will it ever be perfect. But, it’s fun, it’s pretty quick, it’s pretty accurate, and it’s free. How can anyone resist that?

Below are just a few testimonials from our friends. Thanks guys!

1. bootdisk If you’ve not checked out http://www.tweetfeel.com/ yet – have a look, interesting way of measuring ‘feelings’ towards people’s tweets!
2. chrish10 @VolumeGroup im impressed with #tweetfeel, looks very good and extremely useful
3. LenKendall Have you checked out Tweetfeel.com? It’s a very cool tweet sentiment application. Simple/Pretty interface. http://is.gd/1ytSQ
4. zoodigital Nice twitter tool – http://www.tweetfeel.com
5. Legend_Kiiller Crazy! RT @mashable: TweetFeel: Real-Time Sentiment Search for Twitter – http://bit.ly/JpBsjabout
6. wearelondon tweetfeel.com cool error msg “We have failed you and we are sorry.Try another search term & we promise, we’ll do better…” (@AndrewGrill)
7. hridayramshenoy checking out TweetFeel. Damn good idea.
8. vishnugopal TweetFeel – Really cool. Try Windows Vista or Macbook pro http://tr.im/sdwU (via @brupm)

The Unveiling of TweetFeel

Tuesday, July 14th, 2009

TweetFeel has received a lovely welcome by the internet world. Here are just a few of the mentions from the last day or two.

TweetFeel gives instant brand feeling

by Dan Leahul, Brand Republic 14-Jul-09, 11:15
LONDON – TweetFeel, a new Twitter application which allows marketers to instantly gather the overall sentiment of their brands, has gone live as use of the microblogging website continues to surge after slowing slightly last month.

The Washington Post Publishes tweetfeel Review

Published July 13, 2009

TechCrunch Reviews tweetfeel

by Robin Wauters on July 13, 2009
TweetFeel is a new web service by marketing research startup Conversition Strategies that combines real-time search for Twitter with sentiment detection algorithms. The idea is for people to use TweetFeel to run search queries for products, celebrities, companies, brands etc. and thus get a notion of what the average Twitter user thinks of them in a matter of seconds…

Research Live Reviews tweetfeel

Published July 13, 2009
Social media research agency Conversition has developed a website through which people can search Twitter for mentions of brands, celebrities and products, and to see whether the tweets are positive or negative….

Mashable Reviews tweetfeel

By Adam Ostrow, July 13, 2009
TweetFeel is a new Twitter search tool along the same lines, but instead of showing one or the other, gives you a numerical score as to how positive or negative tweets are about a given topic. Its analysis is based not just on emoticons, but also words and phrases…

TweetFeel: What’s the Twitter feeling?

Friday, July 10th, 2009

We’ve been dying to share with you our great new app called tweetfeel. This new application scours Twitter for Tweets about brands of your choice and shows you how positively or negatively Twitter users feel about it. Whether it’s Dell or Poptarts or Madonna, we’ll show you a sample of recent tweets as well as an overall rating for the brand. It’s a quick way to get a feel for what people are thinking!

tweetfeel uses an algorithm that is more complicated than simply counting happy faces and sad faces. Because only a small sample of people use emoticons , apps doing it that way miss out on the majority of people who talk about brands using words. This means that tweetfeel produces results that are more accurate than other applications doing a similar thing

At the time of this post, Twitter tweets were 63% positive, Dell tweets were 53% negative, and Poptart tweets were 92% positive. Try out your favorite brands to see how they rank!

Follow tweetfeeldotcom on Twitter and we’ll share some results with you every day.